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THE SWEDISH CANDY STORE ONLINE

6 REASONS AMERICA IS SUDDENLY OBSESSED WITH BUBS

SHOP AUTHENTIC SWEDISH BUBS NOW

WHY SÖTSAK

REAL SWEDISH

CANDY

IMPORTED FROM

SWEDEN

SHIPS FROM

TEXAS

1 LB FROM

$19.99

FREE SHIPPING

$50+

Swedish candy is everywhere right now. And BUBS is a big reason why.

Maybe you've heard friends talking about it, seen it in the news, spotted those colorful BUBS skulls in stores (although the U.S. versions are actually different from the originals made in Sweden), or watched someone's reaction to their first bite online.

What took off on TikTok has become something much bigger. America is discovering what Swedes have loved for generations, including BUBS, one of Sweden's most popular candy brands.

But here's the thing: BUBS isn't just another bag of gummies with a different name.

Swedish candy is an entirely different experience. Think incredibly bold fruit flavors, a mouthwatering sour kick, and textures unlike anything most Americans grew up with. BUBS is a perfect example, with its signature chewy and foamy texture. Even the ingredients can be a pleasant surprise.

It's the kind of candy that makes you stop after the first bite and think, "Wait... why haven't I tried this before?"

Here are six reasons BUBS is making America fall in love with Swedish candy.

1

Here's the catch: Not all BUBS is made in Sweden.
But ours is.

Some of the BUBS you'll find in American stores is actually made in Mexico for the U.S. market. It's still BUBS, and it might taste great too. But it's not quite the same as the Swedish-made candy you'd find in Sweden. The sizes, flavors, and even the ingredients can be different.

At Sötsak, we think nothing beats the real Swedish-made BUBS. We bring you the iconic skulls and chewy ovals that Swedes have loved for years. These are the same BUBS you'd find at a pick-and-mix candy wall in Sweden.

If you're going to discover Swedish candy, why not start with the real thing?

“’m usually more of a sweet-candy person, but the sour mix won me over! I loved the flavors and textures—and it’s so cool that the candy is imported from Sweden.”

 

Luiza Patocs (Tampa, Florida)

2

The texture is what gets you. Chewy, foamy, sour and sweet.

Swedish candy is nothing like the gummies you grew up with. From incredibly soft and foamy to satisfyingly chewy, every piece is a different experience.

But don't take our word for it. Watch the reactions yourself.

“The sour candy is tangy and super chewy without being sticky, and the sweet mix is soft and pillowy. There are so many fun kinds—I really liked them!”

 

Kyrie Bruce (Monroe, New Jersey)

SHOP BUBS MIX NOW - FROM $19.99

3

You don’t need to pay the viral hype tax.

Swedish candy has taken America by storm. And with all that attention, some of the prices have gone a little crazy too.

At Sötsak, we like to keep things simple: Swedish candy without the crazy Swedish candy price. Our BUBS Mix gives you a full pound of authentic Swedish-made BUBS for $19.99.

Because the best part of Swedish candy should be what's inside the bag. Not the price tag.

SHOP BUBS CANDY NOW

4

It’s the candy America can’t stop talking about.

What started as curiosity has turned into something much bigger. Americans aren't just hearing about Swedish candy anymore. They're trying it, loving it, and discovering why Swedes have been obsessed with it for generations.

BUBS is a big part of that, with its colorful skulls and chewy ovals.

From the unexpected textures to the incredible flavors, the reactions speak for themselves.

But don't just take our word for it. Here's what people who've tried Sötsak have to say.

“This candy smells so good, it’s chewy and fresh, and there are so many different kinds. Every piece I tried was a 10 out of 10!”

 

Tanna Johnson (Murfreesboro, Tennessee)

5

All the fun.

Less of the junk.

NO JUNK. Part of the appeal of Swedish candy is that many products are made without some of the ingredients shoppers actively try to avoid in conventional U.S. candy.

BUBS is a great example. It's vegan and made without gelatin, palm oil or Red 40.

NO RED 40

NO GELATIN

NO PALM OIL

100% VEGAN

Candy is still candy, and we're not pretending otherwise. But if you're going to enjoy a sweet treat, why not choose one made without some of the ingredients you'd rather avoid?

That's what we believe at Sötsak: all the fun, less of the junk.

“I love gummy candy, especially Swedish candy. The quality is so good, and the chewy texture is perfect! Lördagsgodis is such a fun tradition—I need to bring Saturday candy time to my house.”

 

Rebecca Hrabar (Lehi, Utah)

6

Made in Sweden. Shipped from Texas. Straight to your door.

Why wait for candy to travel across the Atlantic when we've already brought it to America?

At Sötsak, we import authentic Swedish candy and pack and ship every order from Houston, Texas. That means your candy ships from right here in the U.S., with orders dispatched within just 1–2 business days.

That includes our BUBS Mix, filled with real Swedish-made BUBS. And if you feel like trying more, we've got plenty of other Swedish candy favorites too.

Real Swedish candy. Delivered right to your doorstep.

“I found so many fun Swedish candies in my SÖTSAK mix! I got to try flavors I’d never had before”

 

Hailey Grace (Delray Beach, Florida)

SHOP BUBS CANDY ONLINE HERE

A LITTLE ABOUT SÖTSAK

Real Swedish candy. A much easier way to get it in America.

Sötsak exists for a simple reason: getting authentic Swedish candy in the U.S. should not feel complicated — or ridiculously expensive.

We bring in candy from Sweden, make it easy to discover the flavors people keep talking about online, and ship orders from Texas to customers across the country.

Founded in Houston, Texas, by Swedish entrepreneur Christian Larsen, Sötsak started with a love for Swedish candy and a simple mission: bringing the real taste of Sweden to America.

From BUBS and other classics Swedes have loved for generations to the exciting new favorites taking America by storm, we're here to share the flavors, textures, and traditions that make Swedish candy so special.

IMPORTED FROM SWEDEN

SHIPS FROM TEXAS

PACKED IN THE USA

★★★★★

Okay… so what do people actually think?

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Ready to see what the Swedish candy hype is about?

Start with a full pound of authentic Swedish candy from $19.99. Add your favorites, hit $50 for free shipping, and we’ll ship it from Texas.

🇸🇪 Imported from Sweden · 🇺🇸 Ships from Texas · Free shipping $50+

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